Glossary




Style of customization

Embossing:
Marking a text, logotype or any other graphic feature as hollow-engraved or with raised relief.

Gold stamping:
Marking a text, logotype or any other graphic feature by hot-stamping a leaf of gold, silver or any other hue.

Screen Printing:
Printing based on the stencil technique with a silk-fabric screen or metallic trellis. Colours and materials are thus applied in a series of runs. A single colour may require several runs, depending on the surface being treated and the preferred level of colour transparency. Screen-printing is often used for thick surfaces or for applying UV varnish. It gives very good and essentially line-focused colour rendering and a thicker coat of ink than you get with offset printing.
The Concept Book® includes screen-printed covers, most notably in our Prestige collection.

Sticker:
A customized surface given a specific size according to the base, printed then varnished or laminated on a top quality permanent adhesive base. The full finished is then positioned on the front cover of Notebooks, Jotters (Pocket and Small Notebooks) and Guest Visitor Books.

Paper and surface characteristics

Card:
Cover material of over 200 g.
The Concept Book® cards are chosen for their quality, specific features, environmental qualities, colour and thickness which is aligned on our particular products.

Coated:
Printed paper coated on one or both sides in order to enhance its appearance and printability. Coated paper selected by The Concept Book® is double-sided to give higher-quality and smoother rendering of images and colours.

Sheet:
Equivalent to 2 pages, the front and back of one and the same sheet.

Note paper background:
The background graphics (blank, ruled, squared) of paper for notes. The Concept Book® features a choice of specific page backgrounds geared to your field of business, user habits and/or your company’s graphic identity.

Offset :
Paper given surface treatment to improve its quality and print rendering. The Concept Book® offers a specific range of Offset paper for printing our note pages with a minimum weight of 90 g.

Page :
One side of a sheet of paper. E.g.: the front side of a sheet (cf. sheet).

Cover page:
The introductory page(s) of your notebook.
Cover pages can be used to develop a specific theme according to the person it is intended for and how it will be used.
Examples: a word of welcome, the agenda for a seminar or convention, a company’s financial results if the notebook is produced for a finance meeting, a company presentation in a notebook to be used as part of business development, a message of seasonal or birthday greetings in a product designed for a special corporate event…

Recycled:
Recycled paper is produced with recovered used paper that is shredded, filtered then soaked in vats – a phase that may include ink-removal – and then reworked into paper pulp. Paper is said to be recycled when its composition includes over 50% of Recovered Cellulose Fibres (RCF). The rendering rate for recycling is in the region of 80 to 90 %. In other words, a ton of old paper supplies around 850 kg of recycled paper.
The Concept Book® proposes 100% recycled offset paper that is not reprocessed for whiteness.

Printing

2-colour process:
2-colour printing.

3-colour process:
3-colour printing.

Primary colours:
Magenta, Cyan, Yellow & Black (CMYB). These four primary inks are used for the offset printing of any colour document.

Cromalin :
A machine proof for a document generally produced using a high-definition PDF file and used as a colour reference for printing.

Bleed Off:
The overrun of items beyond the page size when printing up to the edge of the page, to be added when producing files in the page’s finished format.
The bleed-off requested by The Concept Book® is 3 mm.

Pantone :
The international colour reference for printing one or more direct tone colours.

Lamination:
Application to a surface of a finish film in matte or gloss polyester.

4-colour process:
4-colour printing using the 4 primary colours (CMYB).

Direct tone:
Pantone colour (the international colour reference frame).
Treating a Pantone colour requires a specific ink and machine run independently of primary colours. The Concept Book® prints your note pages in 1 colour using your choice of Pantone references.

Machine varnish:
Colourless ink that protects the base surface.
The Concept Book® applies a varnish finish to stickers and recommends the same for treating cover pages.

Labels & Certification:
Officially recognized symbols of quality attesting to a specific characteristic. Labels and certifications are also used in the stationery sector.
As a key component in the approach deployed by The Concept Book®, respect for the environment runs through every option we make. The listed covers and papers all carry the major recognized environment-friendly labels:

- ECF: Elementary Chlorine Free,
- TCF: Totally Chlorine Free,
- FSE: Forest Stewardship Council for the sustainable development of forests,
- PECF: Programme Européen de Certification Forestière/European Forest Certification Programme,
- Blue Angel(Der Blauer Angel): the world’s first and oldest environmental label: paper produced using 100% recycled fibres, whose manufacture and composition are strictly regulated.